Overview
What is Kameleoon?
Kameleoon boasts users among 500 corporate and enterprise companies across North America, Europe, and Asia Pacific to help brands deliver digital experiences and products to their customers.GDPR, CPPA, and HIPPA compliant, Kameleoon’s A/B testing, full stack, and AI-powered personalization solutions…
Our CRO partner for carefree testing and quality support
Excited to continue building our relationship with Kameleoon!
Great tool, features & support team!
TrustRadius Insights
Great platform with a wide variety of features
Solid web zxperimentation tool to boost conversions and take data-driven decisions
Nice optimization and personalization of UX and data stack integration.
A great A/B test and personalization module : We strongly recommend !
An efficient personalization and AB testing tool giving endless possibilities
1) A/B testing to test different versions of our pages to increase engagement and conversions (we …
A performant and innovative platform for AB testing
A nice tool and a great customer support!
Nice tool for A/B test
Happy to work with Kameleoon
A powerful experimentation tool
An easy-to-use, all-in-one testing and personalization tool, and much more!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Standard visitor segmentation (45)8.282%
- a/b experiment testing (45)8.181%
- Goal tracking (46)7.474%
- Conversion tracking (45)7.474%
Reviewer Pros & Cons
Pricing
Enterprise
Quote
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 8.1a/b experiment testing(45) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 7.9Split URL testing(30) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 7.7Multivariate testing(38) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 7.7Multi-page/funnel testing(32) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 6.8Cross-browser testing(30) Ratings
Preview your experiments across multiple browsers at once.
- 9Mobile app testing(18) Ratings
Ability to run tests to optimize mobile applications.
- 7.3Test significance(40) Ratings
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
- 6.2Visual / WYSIWYG editor(40) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 7.9Advanced code editor(39) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 7.7Preview mode(44) Ratings
Preview your experiment before running it live on your site or app.
- 6.1Test duration calculator(18) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
- 7.5Experiment scheduler(23) Ratings
Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).
- 7.6Experiment workflow and approval(29) Ratings
Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.
- 7.2Dynamic experiment activation(32) Ratings
Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).
- 7.3Client-side tests(35) Ratings
Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.
- 9.8Server-side tests(18) Ratings
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
- 5.5Mutually exclusive tests(23) Ratings
Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 8.2Standard visitor segmentation(45) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 7.3Behavioral visitor segmentation(41) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 7.9Traffic allocation control(43) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 9.3Website personalization(32) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 7.4Conversion tracking(45) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 7.4Goal tracking(46) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 7.4Test reporting(45) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 7.4Results segmentation(42) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 6.2CSV export(28) Ratings
Ability to export test results as a CSV file.
- 7.2Experiments results dashboard(41) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Kameleoon?
Kameleoon Features
Testing and Experimentation Features
- Supported: a/b experiment testing
- Supported: Split URL testing
- Supported: Multivariate testing
- Supported: Multi-page/funnel testing
- Supported: Cross-browser testing
- Supported: Mobile app testing
- Supported: Test significance
- Supported: Visual / WYSIWYG editor
- Supported: Advanced code editor
- Supported: Preview mode
- Supported: Test duration calculator
- Supported: Experiment scheduler
- Supported: Experiment workflow and approval
- Supported: Dynamic experiment activation
- Supported: Client-side tests
- Supported: Server-side tests
- Supported: Mutually exclusive tests
Audience Segmentation & Targeting Features
- Supported: Standard visitor segmentation
- Supported: Behavioral visitor segmentation
- Supported: Traffic allocation control
- Supported: Website personalization
Results and Analysis Features
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Test reporting
- Supported: Results segmentation
- Supported: CSV export
- Supported: Experiments results dashboard
Platform Integration Features Features
- Supported: API
- Supported: Web analytics integration
- Supported: Content Management System Integration
- Supported: Integration with CRM or DMP software
Additional Features
- Supported: Feature Management
Kameleoon Integrations
Kameleoon Competitors
Kameleoon Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | Worldwide |
Supported Languages | French, English, Russian |
Frequently Asked Questions
Kameleoon Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 12% |
Mid-Size Companies (51-500 employees) | 38% |
Enterprises (more than 500 employees) | 50% |
Comparisons
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Reviews and Ratings
(87)Community Insights
- Business Problems Solved
- Pros
- Cons
Kameleoon, a versatile software that has been used by users for the past 3 years, offers a wide range of use cases to improve various aspects of websites and user experiences. Users have found Kameleoon particularly helpful in making changes to forms, UX, button colors, and other elements of lead generation pages. The marketing and tech teams rely on this tool for A/B testing, split tests, and testing different layouts of product pages to align better with customer needs and implement complex changes before going live. Kameleoon is also used by different departments such as merchandising, web design, IT, and digital marketing to test hypotheses, improve UX, and optimize designs. The platform's outstanding customer service is highly appreciated by users as it includes technical support and testing ideas based on experiences across different industries. Overall, Kameleoon is recommended for customers focused on conversion rate and engagement due to its user-friendly and efficient technologies.
User-Friendly Interface: Reviewers praised Kameleoon's intuitive and easy-to-use interface, with multiple users stating that it allowed them to quickly perform tasks. This positive sentiment was shared by several reviewers.
Graphical Editor for AB Testing: Many users found Kameleoon's graphical editor to be a valuable asset for designing AB tests without the need for coding. They appreciated how easy it was to modify, add, or delete elements on their website in just a few seconds using this feature.
Effective Segment Builder: The segment builder in Kameleoon received positive feedback from reviewers. It enabled them to target visitors based on precise variable criteria and combine different segments together. Multiple users highlighted this feature as effective in limiting test exposure to specific groups of visitors during the initial phase.
Incomplete Inner Editor: Some users have found the inner editor in Kameleoon to be incomplete, requiring assistance from their IT team for advanced personalizations. This has been mentioned by multiple reviewers who would like to see improvements in this area.
Reporting Tool Requires Time: The reporting tool in Kameleoon is considered detailed but requires time to find the desired data. Users have suggested a more pragmatic approach to reporting and a clearer dashboard when analyzing multiple goals. Several reviewers have mentioned this issue.
Need for Developer Assistance: Testing more than simple changes, such as button color or image changes, in Kameleoon requires the assistance of a developer. This has been pointed out by some users who desire more independence and ease of use when setting up advanced tests without coding.
Attribute Ratings
Reviews
(1-25 of 32)Our CRO partner for carefree testing and quality support
- The widget editor: easy to use, with a number of predefined templates. A time-saver for classic uses and last-minute testing.
- Reliability of test results: At a glance, you know when a test is viable, and it's easy to monitor.
- Reactivity of support and CSM: Efficient and regular follow-up with numerous use cases to maximize our test roadmap
- Minor bugs: mainly with the graphic editor. However, these are usually resolved relatively quickly.
- Test preview: Not very user-friendly, especially for multi-support and responsive tests.
- Requires knowledge of JS/HTML/CSS for advanced tests
- Dedicated customer success team.
- Easy-to-configure experimentation platform.
- Visual and code-based editor.
- Product team receptive to user feedback.
- Out-of-the-box integration with Segment.
- Team change log to understand who made what changes.
- Platform UX/UI is "clunky" and language used doesn't always make sense.
- The widget editor is initially tough to understand with its crossover with the experimentation vs. personalization sections.
- Adding additional reporting tools is manual/easy to forget.
Solid web zxperimentation tool to boost conversions and take data-driven decisions
- Being able to activate tests and personalizations on my own
- Launch an A/B test or a full personnalization (with their smart graphic editor or the code editor)
- Hotfix a problem on our website before our developeers can deploy a fix
- Product recommendation tool, AI-driven personnalization
- The graphical editor would be easier to use if it was responsive
- Kameleoon is cookie-dependant, so visitors who use ad-blockers may not be targeted
Nice tool for A/B test
- A/B tests
- Personalization
- follow-up with the account manager
- widget editor
Happy to work with Kameleoon
- The team's 'experimentation-oriented' mindset really allows us to project a roadmap of challenging tests in line with our market. It really is a trustful collaboration that we have with them. The intuitive aspect of the product knowing how many complex features it offers also is a huge asset.
- We rely on Kameleoon's technical teams to develop our more complex use-cases and we encountered situations where as the development goes, scenarios we thought were out of the case now have to be taken into account in order to fully perform our experimentation upon visitors. Result of that being delays in the launches.
- The scalability of the solution you can do an easy AB test thanks to the graphic editor and much more advanced experimentation thanks to the feature flag.
- The tool centralizes all our CRO optimizations, from Full stack to Personalization and Feature experimentation.
- The easy connection to the tools of our digital ecosystem such as Google Analytics, Adobe, and Contentsquare.
- The clear results pages.
- The great support of our dedicated Kameleoon.
- The functionality of rights management for different users could be enhanced.
- We lack a more advanced management of rights by module: client-side, feature experimentation, server side.
Extremely supportive
- Scheduling meetings very fast
- Making you feel taken care of
- Communicating things clearly
- Kind attitude towards partners & customers
- I'd like to see them to have more customers. Really.
Kameleoon means satisfaction and trust
- As far as the advantages are concerned, given that we delegate the majority of our experiences to Kameleoon, I would say that the support offered is a real asset. We have a customer success manager dedicated to our account who knows the automotive market and helps us set up relevant customizations for this sector. The relationship we have with the team is very good and is a significant advantage for me.
- We are constantly focused on generating qualified leads on our site. The fact that we use Kameleoon is the primary reason for this. As a result, it took us some time to analyze the results meticulously across all experiments. We've since asked the team to provide us with a customized monthly report that makes it easier to read the results and share them within our organization, and this is much better for us.
Kameleoon’s A/B testing helps us make data-driven decisions and frees up our developers
- Helpful and responsive support team. Whenever I run into an issue, I always get the support I need. Sometimes support even sends me the code I need to fix my experiment.
- With Kameleoon Hybrid, we can build server-side tests and, without any extra coding from our developers, continue using our client-side tools, like Heap and Segment.
- Kameleoon’s light script makes sure that our page performance and load times are not slowed down at all. Since we’re providing an online service, page performance and page load times are crucial for us.
- Non-developers can easily work with the platform.
- Sometimes I run into bugs in the interface; however, I always receive quick help from the Kameleoon team.
- The segment builder is incredibly intuitive and easy to use. Works wonderfully with Mixpanel. Our team managed to set up our segments and experiments within a couple of hours.
- Great customer service and willingness to help with any of our questions.
- Very secure testing environment for our A/B testing experiments. We had a staging environment easily set up for review and testing before live deployment. We needed a HIPAA compliant solution, and Kameleoon delivers.
- While the UI is intuitive and the solution is easy to implement, Kameleoon is a platform designed for experienced experimentation teams. If you’re just starting out, you won’t even know how many advanced features these guys have.
Kia France & Kameleoon
- The consulting dimension that Kameleoon offers through its teams is an important part of our relationship. We appreciate knowing that thanks to Kameleoon's know-how and experience, we'll have relevant use-case proposals to implement on our site, which are also in line with the automotive market. For example, with Kameleoon we made sure that an experiment aimed at increasing the number of leads generated on our website took into account the fact that the automotive buying journey takes time, so we adapted the experience to fit visitors over several weeks.
- For large personalizations, analyzing results can sometimes be complex and tedious. Kameleoon's teams will soon be setting up a condensed reporting that will allow us to analyze the performance of our customizations more quickly.
A great tool easy to deploy on multiple websites
- Quick to deploy on multiple websites
- Easy to read reporting pages
- Great range of targeting criteria
- When the testing page doesn't have enough visits, it can take a while to reach significant results.
- When making heavy changes, it's best to use the code editor instead of the graphic editor
Kameleoon is less appropriate for a low traffic page as it takes a while to reach statistical significance.
- A/B Testing
- KPI follow-up & analysis
- Targeting of users within test scope
- Targeting import from other tools
- Exporting test insights
- Helping to store and list test ideas
An easy-to-use tool
- With Kameleoon I can launch many impactful experimentation and display them to all users.
- Thanks to this A/B testing platfom, I'm able to validate every UX hypotheses, and offer personalized experiences to our visitors
- Nothing negative to write. The tool meets all of our needs.
Improved our customer experience with UX optimization
- The graphic editor is easy-handling a lot of aestetic changes.
- Thanks to Kameleoon we are also able to set-up a test roadmap very quickly that deliver relevant results.
- More, when needed, a qualified consultant can help us to build more complex tests, when code is required.
- You need a technical level to setup advanced tests. But the Kameleoon team can help you if you don't have the skills in your company
A robust solution that allows Belambra to run a deep analysis of ABT & personalization campaigns
The tool is used by the digital team. We are working closely with our dedicated account manager on the roadmap creation.
The Kameleoon consulting team helps us to find perfect AB tests to run and relevant KPIs to analyze. We do a lot of onsite optimizations and before giving them to the production team, we need to test them and analyze the impact on conversion.
- A/B testing
- A/B tested traffic
- Multvariate tests (MVT)
- Allocated traffic
- Personalization
- Targeting criterias
- Reports and analysis dashboard
- Small fixes on UI during simulations modes
- Allow me to archive tests
The dashboard is also one of the main features of Kameleoon. In a few minutes, I can correctly analyze my datas, and share it with my colleagues with confidence.
- The proximity with our Kameleoon team: CSM, Technical Account Manager, Team Lead, … and once in a while the CPO. They are always challenging and willing to help us with the setup/technical aspects and the results of our campaigns.
- We have a voice in Kameleoon’s product roadmap and its orientation. Our feedback matters and we also get notified as soon as there is an amazing feature coming out to start using it right away.
- The platform! There is not doubt that the company has a strong technological DNA. There are tons of native targeting criteria, CRM or analytics tools bridges, the widget library is long, etc. And their API is very cool!
- A campaign dashboard that could be generated when selecting several campaigns with the same purpose (non essential but could be useful).
Kameleoon is a pioneer in marketing AI
- Intuitive interface
- Advanced personalizations based on clients' interests
- Support team's skills and availability.
- Constant innovation
- help from the Kameleoon technical team on some of the most advanced personalized experiences
If you want to determine conversion intent in real-time, Kameleoon uses AI to predict your visitors’ intention in real-time and drive transformational revenue growth.
- Promotional campaigns follow-up.
- Real-time decisions based on IA.
- Dashboarding.
- Not working on old browsers like IE7 which are then excluded from the A/B test.
Promising tool to be improved
It allows us to rationalize our development and learn about the impact of our actions and about our customers.
- Traffic splitter is very efficient.
- The Kamaleoon staff is very tech-oriented.
- The script is optimized to minimize the loading time.
- People are available when you need help.
- The graphic editor doesn't allow any control or fine tuning.
- The target module settings is not flexible enough.
- Overall settings are not easy to achieve without technical help.
Analytics: it's much better to have an in-house tool to import the experiment data and analyze the results as native reports are very limited.
Test on mobile: until the latest release (which we haven't yet experimented), to set and test an experiment on mobile was very tedious.
MVT tests: the management of MVT test combinations is also touchy because a wrong move in traffic settings was not reversible.
Non-tech users : very difficult to set up a test that works fine without technical knowledge
Best A/B testing tool we've used so far
- Visual editor for quick tests
- Documentation
- Documentation only in English and French.
Why an online media needs A/B testing
- Fast and reliable results
- Great training to use the tool
- Available consultants when needed
- Visual editor
- Maybe the visual editor could be a little bit more complete so that we don’t have to code anything?
Improve your conversion rates with Kameleoon
- Kameleoon is really a tool built for marketers. It’s very easy to install and use. In a few minutes you can launch A/B tests and personalizations on your own.
- Kameleoon’s team provides us with quite good advice on their blog. Every month we have new questions and they always come up with new ideas of best practices which are pretty useful.
- Kameleoon is very helpful in helping us implementing our most complex tests and campaigns.
- Even if we really don’t want to involve our IT department in our marketing actions, we sometimes have to call them to add CSS or JS code.
- If you have a technical person on your team, you will be just fine, but if not, you will have to involve IT people or ask Kameleoon’s team to help you create your tests.
CRO is the key to better user experience
- Fast and easy integration
- Reliable and super easy to use testing tool
- Strong segmentation abilities
- We would like not having to code anything when setting up advanced tests
- Some of the widgets they have are great but they could have more
Bring back agility to your marketing strategy
- Any kind of A/B test, from a simple text change to the full revamp of a website.
- Personnalization of user experience based on previous competitors' visited websites.
- Develop a strong promotion and marketing animation.
- We needed help from our IT team on some of the most advanced personalized experiences.
- We need help from the Kameleoon support team on some of the most advanced personalized experiences.
- Would have liked more integrations with third party tools, Adobe Campaign for example.